The Next [Gen] Chapter of Philanthropy explores how philanthropists across four major wealth hubs are preparing for the future of giving and what these generational shifts will shape families, governance and long-term impact. Download the report to access all findings, market-by-market analysis, case studies of prominent philanthropists and practical insights for families.
A new generation of philanthropists is prioritising impact, innovation and accountability, Lombard Odier survey reveals
key takeaways.
- International survey reveals that while 80% of philanthropists say younger and older generations share the same values and motivations for giving, younger philanthropists are more than twice as likely to prioritise measurable impact and innovation
- As wealth transfers across generations, philanthropy is becoming more structured, evidence-led and outcome-focused
- The shift is being reinforced by the growing concentration of philanthropic capital among a smaller group of donors.
Lombard Odier survey reveals how a new generation of philanthropists is reshaping giving through impact, innovation and greater accountability.
download our report: the next [gen] chapter
Generations tend to agree on the ‘why’ of philanthropy – divergence emerges around the ‘how’
related content.
Each market has its own traditions, culture and philanthropic infrastructure
related content.
entrepreneurs: bespoke wealth management.
learn morepress release
A new generation of philanthropists is prioritising impact, innovation and accountability, Lombard Odier survey reveals
view sources.
+
1 Giving USA Foundation, Giving USA 2026: The Annual Report on Philanthropy for the Year 2025, researched and written by the Indiana University Lilly Family School of Philanthropy (Chicago: Giving USA Foundation, 2026). See also the accompanying analysis of the Fundraising Effectiveness Project on donor retention.
2 Giving USA Foundation, Giving USA 2026
2 Giving USA Foundation, Giving USA 2026
important information
This media release has been prepared by Bank Lombard Odier & Co Ltd, a bank and securities dealer authorised and regulated by the Swiss Financial Market Supervisory Authority (FINMA) (hereinafter "Lombard Odier"). It is not intended for distribution, publication, or use in any jurisdiction where such distribution, publication, or use would be unlawful, nor is it aimed at any person or entity to whom it would be unlawful to address such a document. This media release is provided for information purposes only. It does not constitute an offer or a recommendation to enter into a relationship with Lombard Odier, nor to subscribe to, purchase, sell or hold any security or financial instrument.
This document may not be reproduced (in whole or in part), transmitted, modified, or used for any public or commercial purpose without the prior written permission of Lombard Odier.
© Bank Lombard Odier & Co Ltd – All rights reserved
